Welcome to Mad Mushroom!
Mad Mushroom Media, Inc., and our subsidiaries that make up the Mad Mushroom group of
companies (“Mad Mushroom”, “we”, “us” or “our”), is a leading publisher and marketer of
interactive entertainment. This Privacy Policy outlines our data practices for the products, services,
and websites we provide (“Services”).
Please read this Privacy Policy carefully, and keep in mind that our practices and the data we collect
may differ depending on how you use the Services. Services are also subject to any other terms and
policies, such as our Terms & Conditions, available at https://www.madmushroom.gg/terms. This
Privacy Policy supplements privacy disclosures provided with your software product and from your
platform manufacturer.
I. OUR ROLES
Mad Mushroom serves as both a Data Processor, handling data on behalf of others without
deciding its use, and a Data Controller, making decisions about how your personal data is collected
and used when you interact directly with our Services.
• Data Processor: As a Data Processor, we handle personal data on behalf of third parties
according to their instructions. This role involves processing data to support and promote
our library of titles and creative partnerships, without making decisions about the data
processing purposes and means.
• Data Controller: As a Data Controller, we independently determine the purposes and
methods of processing your personal data. This role applies when you directly interact with
our Services, encompassing decisions on data collection, usage, security, and storage in
accordance with privacy laws.
For you, the user, understanding our roles as both Data Processor and Data Controller means you
have a clear picture of when and how you can exercise your privacy rights. As a Data Processor,
Mad Mushroom acts under the direction of third parties, meaning your rights in relation to data we
process in this capacity may need to be directed to the entity controlling your data. However, when
we operate as a Data Controller, directly deciding how your data is used, you can exercise your
rights directly with us, such as requesting access to, correction of, or deletion of your personal
data.
II. DATA CATAGORIES
The type of data we collect depends on how you use the Services. Generally, we collect the
following data:
• Identifiers / Contact Data: Name, username, gamertag, postal and email address, phone
number, unique IDs, mobile device ID, platform ID, gaming service ID, advertising ID (IDFA,
Android ID) and IP address.
• Protected Characteristics: Age and gender.
• Commercial Data: Purchase and usage history and preferences, including gameplay data.
• Billing Data: Payment data (credit / debit card information) and shipping address.
• Internet / Electronic Activity: Web / app browsing and gameplay data related to the
Services; data about your online interaction(s) with the Services or our advertising; and
details about the games and platforms you use and other data related to installed
applications.
• Device and Usage Data: Device type, software and hardware details, language settings,
browser type and version, operating system, and data about how users use and interact
with the Services (e.g., content viewed, pages visited, clicks, scrolls).
• Profile Inferences: Inferences made from your data and web activity to help create a
personalized profile so we can identify goods and services that may be of interest.
• Audio / Visual Data: Account photos, images, and avatars, audio data via chat features and
functionality, and gameplay recordings and video footage (such as when you participate in
playtesting).
• Sensitive Data: Account credentials (username and password) and contents of
communications via chat features and functionality.
III. DATA PROCESSING
We use collected data pursuant to various legal bases, to include:
• Business Purposes: Provide the Services and support; fulfill orders and requests; improve
the Services and our business; develop new products and services; enhance your
experience on the Services; protect the security for our users, employees, facilities, and
Services; and develop internal marketing and demographic studies
• Commercial Purposes: Market and advertise our and our business partners' products and
services; send you promotional materials; and administer promotional activities or events
We also use your data as permitted by law.
A. PURPOSES
We use collected data for our business purposes, including to:
• Provide the Services.
• Fulfill product orders and other requests, respond to your questions, and communicate
with you.
• Enhance and personalize your experience on the Services, including to recognize you, maintain your preferences and settings, connect you with other users and link to your third-
party platform, gaming, and social networking accounts.
• Provide technical and other support.
• Review the use and operations of the Services, develop new products or services, and conduct analyses to enhance or improve our software, content, marketing, support, and Services.
• Conduct internal marketing and demographic studies.
• Address issues with the Services or other business needs.
• To protect the security or integrity of the Services, users, and our business such as by protecting against and preventing violation of our terms and policies, including combating fraud, piracy, cheating, tampering, unauthorized transactions, claims, and other liabilities, and managing risk exposure.
• Interact on your behalf with the third-party platform, gaming, and social networking accounts you connect with our Services.
• Participate in other processing that we inform you about when you provide your data or
when you consent to such processing.
• As permitted by law.
We use data we collect for commercial purposes, including to:
• Provide you and other users with customized content, targeted offers, and advertising on the Services, via email and text message, or on other sites, mobile applications, or social media on behalf of us or our business partners.
• Contact you with information and promotional materials.
• Administer rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored or managed by us or our business partners.
• Analyze our users, in combination with other data, to assess our user base and target marketing at other similar groups.
B. LEGAL BASIS
If you are based in a location that requires us to establish legal bases, we process your data on the
following grounds:
• Establish and perform our contract with you (such as the terms applicable to our Services, or to take steps at your request, such as to complete transactions with you and to allow you
to play our games online).
• Compliance with a legal obligation.
• For our or our partners' legitimate interests, such as to improve our products and services; perform analytics to better understand our users; conduct direct marketing (when we do not need your consent); otherwise supporting our business, operations, and services; and enforce and prevent violations of our terms or policies.
• Protect your vital interests or those of another person (for example, another player).
• With your consent, such as when you sign up for direct marketing or you connect your Mad
Mushroom account with a third-party service.
IV. DATA SOURCES
The way we obtain data depends on how you use the Services. For example, we collect data when:
• you provide directly to us, such as when you set up an account, sign-up for marketing, or contact us.
• from third parties, such as advertising networks, business partners, third party data providers, and other players; from third-party platforms, such as when you play our games or access our Services with third-party accounts.
• automatically, including through cookies and similar tracking technologies.
A. FROM YOU
You provide us with data when you use the Services, such as when you:
• create an account or use the Services
• subscribe to marketing and communications
• comment on our message boards, forums, chat rooms, feeds, sites, or other Services
• purchase or redeem one of our products or services, including physical items, virtual items,
virtual currency, or add-ons
• download, install, or access demos, programs, or other software
• contact us for support or other purposes
• use our email or share features
• participate in events, contests, promotions, surveys, or playtesting
• participate in an activity where you provide your data
Depending on the Service or your activity, we collect data such as your name, email address, phone
number, photo, mailing address / zip code, payment or purchase data, age, gender, password,
platform ID, software products played, survey data, geolocation, and the systems or platforms you
play on. We combine this data across devices that you use.
When you use the Services, we automatically receive data about your gameplay. Gameplay data
includes your platform ID or gaming service ID, game achievements, game scores and performance, IP address, MAC address or other device IDs, other platform / device data, and other data and statistics regarding your use of the Services. We collect gameplay data even if you do not register for the Services. We may combine gameplay data with other data we have about you. We also may use internal and third-party anti-cheat technologies to detect and prevent cheating within our Services.
B. FROM THIRD PARTIES
We collect data when you access our Services with third-party platform accounts, such as a
gaming platform account, gaming network service account, or social networking service account.
When you access our Services in this way, the third-party platforms provide us with data about you.
For example, depending on your use of, or activity on the third-party platform, we receive your
username, your friends list, or account data necessary to provide the Services or a purchased in-
game item. The third-party platform may allow you to control what data is provided to us. We are
not responsible for the terms, policies, disclosures, or actions of any third-party platforms.
We receive data from third parties to update the data that we collect about you. We may receive
data from public databases, platform manufacturers, analytics providers, game developers, and
other business partners involved in providing the Services to you, that includes demographic data
and data about your interests. We may collect publicly available data, including from social media,
to protect our users, employees, facilities, and Services, and to aid investigations. We also receive
data from other individuals who use our Services. This may include data about you if you are
mentioned in comments on the Services or an individual sends us a direct message.
C. FROM COOKIES AND SIMILAR TECHNOLOGIES
We may use cookies, web beacons, pixel tags, Flash cookies, Internet log files, software
developments kits and similar tracking technologies to improve and maintain the functionality of
our Services; enhance security and fraud prevention; and provide you with targeted advertising. Our
system may not respond to Do Not Track requests or headers from some or all browsers. Refer to
Section X. YOUR CONTROLS, for additional information about our use of cookies and similar
technologies and your ability to manage cookies. You may also use the cookie preference tool,
where available, or visit the Cookie Policy posted on the Service for more information.
V. AGE REQUIREMENTS
Our Services are not intended for children under the age of 18, and we do not knowingly collect
data from children under 18. In some geographical areas, our Services may not be accessible to
anyone under the age of 18, regardless of whether a parent or guardian has provided consent.
If you are under 18, we request that you do not submit personal data through any of our channels. If
we later learn that we have inadvertently gathered personal data from a child under the age of 18,
regardless of where that child resides, we will remove this data from our records as quickly as
possible.
If you believe we have any data from or about a child under 18, please contact us at
privacy@madmushroom.gg, and we will promptly take the necessary steps to remove all such
data.
VI. DATA SHARING
We share your data with our vendors and partners, including:
• vendors that perform support and other services for us.
• Mad Mushroom subsidiaries and affiliates.
• advertising service providers and partners.
• other third parties (e.g., for collaborative offerings, legal and safety purposes, in connection
with the sale or transfer of a business or asset, and other purposes with your permission).
• other users, such as when you participate in open communities or events, or information
published on leaderboards.
In the last 12 months, Mad Mushroom has sold and/or shared unique identifiers, IP address, as well
as Internet/Electronic Activity and Profile Inferences with third-party advertising providers to enable
us to provide personalized advertising to you and others like you. We do not sell or share personal
data about persons that we know are under the age of 16 without their (or depending on age, their
parent's) consent.
A. VENDORS
We use vendors to perform services on our behalf. These vendors provide business, professional or
technical support to us, help us operate our business and Services, or administer activities in
connection with our business and the Services.
B. ADVERTISERS
We use Mad Mushroom and third-party advertising to support our Services, such as ad networks,
data exchanges, traffic management service providers, social networks, and marketing analytics
service providers. These providers use cookies and similar tracking technologies, see Section C.
FROM COOKIES AND SIMILAR TECHNOLOGIES, to collect data about your device and your Service use. This data, along with data that we share with them, enables us or our providers to recognize you or your device and to serve ads to you or your device and measure the effectiveness of those ads. This includes Identifiers / Contact Data, Internet / Electronic Activity, Device and Usage Data, and Profile Inferences.
We (and sometimes our providers) collect or share this data when you use our Services, click on a
site or an ad, or launch one of our games or other mobile applications. This data: (1) allows us to
accurately and properly pay for ads placed on our behalf (e.g., an ad that led you to purchase or
download one of our games) and get paid when you see an ad on our Services; (2) helps prevent you
from repeatedly seeing the same ads; (3) helps select and display targeted ads or other content on
your device (such as on a site or social networking service you are visiting or a mobile application
you are using) that may be of particular interest to you; (4) helps with measuring and analyzing the
effectiveness of our ads, popularity of content, and traffic on our Services; and (5) helps us improve
our Services.
You can learn more about managing how we and our providers use your data in Section X. YOUR
CONTROLS; and, as applicable for the Service, by using our cookie preference tool, where available, or visiting the Cookie Policy posted on the Service.
C. THIRD PARTIES
We share your data with third parties as described in this Privacy Policy, including as follows:
1. Collaborative Relationships: When we offer services or promotions in collaboration with a
third party who will receive your data for its own use, we will inform you of that at the time of
collection and you may choose whether to participate in the offering.
2. Legal & Safety: We may share your data to protect the security of our Services, servers,
network systems, databases, users, and business and in connection with an investigation of
fraud, intellectual property infringements, interference with our rights, property or users, or
other activity that is illegal or may expose you or us to legal liability, including as required or
requested by law enforcement or other government officials. We also may share your data
with third parties when we have reason to believe that a disclosure is necessary to address
potential or actual injury or interference with our rights, property, operations, users, or
others who may be harmed or may suffer loss or damage, or when we believe that it is
necessary to protect our rights, investigate, or enforce our policies, terms, combat fraud, or
comply with a judicial proceeding, court order, or legal process served on Mad
Mushroom. We also may share your data when we have reason to believe it is necessary to
investigate or enforce our policies, terms, or other legal document or contract related to the
Services or rights of a third-party.
3. Sale or Transfer of Business or Assets: We may sell or purchase assets during the normal
course of our business. We may disclose data about you and transfer that data to another
entity as part of a potential or actual acquisition or merger of Mad Mushroom or any of our
assets. If we bring or are defending a reorganization, bankruptcy, or similar event, such data
may be considered our asset and sold or transferred to third parties.
4. As Disclosed to You: We may share your data as disclosed to you at the time of collection.
D. OTHER USERS
If you participate in open communities, such as online gaming sessions and social networking
services, we automatically post certain data, such as your username or ID and gameplay statistics,
within the game, on social networking services, on our Services, or on specialized game sites. If
you participate in tournaments or other online game events, we must publicly post your data.
We publish gameplay boards and multiplayer match records that contain data based on your use of
the Services, such as your username or ID, when they are essential components of the Services
that we offer you and others. Like other gameplay statistic services, your game activity,
leaderboards, and multiplayer match data may appear nested in the Services or third-party
webpages.
Some third-party services also let you post data about your game activity to their sites to share with
others. If you use these features, those third-party services' privacy policies and terms govern your
actions on those sites and the data that those services collect.
We combine data collected through various Services and display it publicly, including on our
Services, in our games, or in multiplayer game lobbies. For example, if you link your game platform
account with us, we may display your in-game achievements along with your account name.
If you share personal data, post an image, or video, or provide other content in public forums such
as on a message board, chat room, comment field, or profile page, other people can view, collect,
and use that data. If your username or ID contains your name, your name will be publicly available
on leaderboards and elsewhere as described in this Privacy Policy. Users of such public forums
may be able to identify you, use the data to send you messages, or copy any of the images, video, or
content you have shared. There is no expectation of privacy or confidentiality on any of these public
forums. Please do not share your personal data in public forums or in your username or ID. You are
responsible for any data or content you publicly post using our Services.
VII. DATA STORAGE & RETENTION
We store and process your data in the United States. We'll keep your data for as long as necessary
to provide you with the Services, fulfil our legal obligations, and/or exercise, defend or establish our
rights.
A. STORAGE
When you access our Services, including when available on third-party platforms, your personal
data is generally collected by us directly and processed in the United States. Personal data we may
collect may be subsequently stored and processed for the purposes set out in this Privacy Policy in
the United States or any other country in which we, our subsidiaries, or third-party agents operate.
By consenting to the transfer of your personal data outside of your country of residence, you
acknowledge that your personal data may be transferred to recipients in the United States and other countries that may not offer the same level of privacy protection as the laws in your country of
residence or citizenship.
B. RETENTION
We retain the data we collect in accordance with our Retention Policy, for as long as necessary to
provide our Services, and we may retain that data beyond that period if necessary for legal,
operational, or other legitimate reasons.
We retain your data while your account is active, as needed to provide you Services, or to
administer our Services. If you wish to delete your account or request that we no longer use your
personal data to provide Services to you, contact us at privacy@madmushroom.gg. If your account
is inactive, we will maintain your account for the length of time for which we reasonably expect you
to reengage with our Services. After such period, we will delete personal data, including your email
address and log-in credentials, and you may no longer be able to access your account. We may still
retain some of your personal data in our files for a reasonable period of time to resolve disputes,
enforce our terms and policies, administer our Services, comply with technical and legal
requirements, and/or other constraints related to the security, integrity, and operation of our
Services, after which we will take steps to delete or archive your personal data.
Where possible, we may also de-identify, anonymize, or aggregate the data we may collect, or may
collect it in a way that does not directly identify you. We may use and share such data as necessary
for our business purposes and as permitted by applicable law.
VIII. DATA SECURITY
We take the security of your personal data seriously and take appropriate measures to protect it.
We use a variety of physical, technical, and organizational measures to safeguard your personal
data against accidental, unauthorized, or unlawful access, use, or disclosure. We also require our
third-party service providers to take appropriate security measures to protect the confidentiality
and security of your personal data.
Our data protection practices include multifactor authentication, database encryption, secure
transport for API requests, cloud-hosted network segmentation, and access controls. We regularly
examine and refine our security practices to ensure that they are up to industry standard in
compliance with applicable laws, regulations, and industry standards.
Despite our best efforts, no security measure is entirely foolproof. We cannot guarantee the
security of your personal data, and we cannot be responsible for unauthorized access to or theft,
alteration, or destruction of your personal data. You are responsible for keeping your login
credentials and passwords confidential. If you believe your account has been compromised,
please contact us at privacy@madmushroom.gg.
If we become aware of a data breach that affects your personal data, we will notify you as required
by applicable law. We will also take appropriate measures to mitigate the impact of the breach and
prevent future occurrences.
Please note that our Services may contain links to third-party websites or Services. We are not
responsible for the security or privacy practices of those websites or Services, so we encourage you
to review their privacy policies and terms of use before using or accessing them.
IX. YOUR RIGHTS
Depending on your location, you may have certain rights over your personal data, including the right
to:
• Request access to or a copy of your personal data.
• Request deletion of your personal data.
• Request correction or modification of your personal data.
• Be informed about the personal data we collect and/or process about you, the sources of
personal data, and the third parties with whom data was shared or sold and for what
purposes.
• Withdraw consent, if processing is based on consent.
• Opt-out of the sale or sharing of your personal data (including targeted advertising).
• Opt-in/out of financial incentives.
• Limit the use and disclosure of your sensitive personal data.
You can make a data rights request in relation to your personal data by contacting us at
privacy@madmushroom.gg. We will respond to data requests within a month. We may take steps
to verify your identity before we can respond to your request. To the extent these rights apply to you,
they may be limited in some situations -- for example when we are under a legal requirement or
have a compelling interest for processing your personal data, or when the personal data is
protected by trade secret. If you have unresolved concerns, where applicable, you may also have
the right to complain to a privacy authority. A list of privacy authorities is available at
https://globalprivacyassembly.org/participation-in-the-assembly/list-of-accredited-members/.
To opt out, please contact us at privacy@madmushroom.gg, and include “Do Not Sell or Share My
Personal Data” in the subject line. To opt out of online personalized advertising more broadly,
please see the opt-out options identified in the next Section, X. YOUR CONTROLS. We will not
discriminate against you for exercising any of these rights.
You may authorize someone to make a privacy rights request on your behalf (an authorized agent).
Authorized agents will need to demonstrate that you've authorized them to act on your behalf or
must demonstrate they have power of attorney pursuant to applicable probate law. We retain the
right to request confirmation directly from you confirming that the agent is authorized to make such
a request, or to request additional information to confirm the agent's identity.
X. YOUR CONTROLS
A. ACCOUNTS
1. Mad Mushroom Accounts: If you sign up for our Services and create an account, we provide you
with options to customize your privacy preferences within your account settings. By adjusting these
settings, you can actively manage the level of access and visibility of your personal data, ensuring
that your privacy aligns with your individual preferences.
2. Third-Party Accounts: Our Services integrate with various third-party accounts and platforms,
including social media sites such as Discord, Twitter, Steam, Facebook, and Instagram. You can
customize your privacy settings within your account settings on these platforms to control the data that is shared with us. We encourage you to review the privacy policies and settings of these third-
party accounts and platforms.
You can review their policies at the links below:
Discord:
Discord Terms of Service
(https://discord.com/terms)
Discord Privacy Policy
(https://discord.com/privacy)
X / Twitter:
X / Twitter Terms and Conditions
(https://twitter.com/en/tos)
X / Twitter Privacy Policy
(https://twitter.com/en/privacy)
Steam:
Steam Subscriber Agreement
(https://store.steampowered.com/subscriber_
agreement/?snr=1_44_44_)
Steam Privacy Agreement
(https://store.steampowered.com/privacy_agr
eement/)
Google:
Google Terms of Service
(https://policies.google.com/terms)
Google Privacy Policy
(https://policies.google.com/privacy)
Epic Games Store:
Epic Games Store Terms of Service
(https://www.epicgames.com/tos)
Epic Games Store Privacy Policy
(https://www.epicgames.com/privacypolicy)
Facebook:
Facebook Terms of Service
(https://www.facebook.com/legal/terms?paipv
=0&eav=AfZAN1fEIgG-bIgnF-
2pW48uH2cPV3QHAP5VvPQlJ9XDT2QUXV-
Xhg_hJrMwosduT1Q&_rdr)
Facebook Policy
(https://www.facebook.com/privacy/policy)
YouTube:
YouTube Terms of Service
(https://www.youtube.com/t/terms)
YouTube Community Guidelines
(https://www.youtube.com/howyoutubeworks/
policies/community-guidelines/)
Instagram:
Instagram Terms of Use
(https://www.facebook.com/help/instagram/5
81066165581870)
Instagram Data Policy
(https://www.facebook.com/help/instagram/1
55833707900388)
12
TikTok:
TikTok Terms of Service
(https://www.tiktok.com/legal/page/us/terms-
of-service/en)
TikTok Privacy Policy
(https://www.tiktok.com/legal/page/us/privacy
-policy/en)
B. OPT-OUTS
1. Email Communications: If you receive an unwanted email from us, you can use the
unsubscribe link found at the bottom of the email to opt out of receiving future emails. Note that
you will continue to receive transaction-related emails regarding products or Services you have
requested.
We may also send you non-promotional communications regarding us and our Services regarding
our Services or updates to our Terms or this Privacy Policy.
2. “Do Not Track”: Do Not Track (“DNT”) is a privacy preference that users can set in certain web
browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms
transmitted by web browsers.
3. Advertising: If you prefer not to receive marketing messages or sponsored content, please
contact us at privacy@madmushroom.gg and we will ensure your preferences are updated
accordingly.
Some third-party Services we use may offer opt-out options to their data collection practices. You
can find information about how to opt-out of these Services by visiting the following links:
• Google: Google Analytics Opt-Out (https://tools.google.com/dlpage/gaoptout)
• Facebook: Facebook Pixel Ads Preferences
(https://www.facebook.com/ads/preferences/)
• X / Twitter: X / Twitter Personalization Settings (https://twitter.com/personalization)
C. COOKIE CONTROLS
You may stop or restrict the placement of Technologies on your device or remove them by adjusting
your preferences as your browser or device permits. However, if you adjust your preferences, our
Services may not work properly. Please note that cookie-based opt-outs are not effective on mobile
applications. However, you may opt-out of personalized advertisements on some mobile
applications by following the instructions for Android, iOS and others.
The online advertising industry also provides websites from which you may opt out of receiving
targeted ads from data partners and other advertising partners that participate in self-regulatory
programs. You can access these and learn more about targeted advertising and consumer choice and privacy by visiting the Network Advertising Initiative, the Digital Advertising Alliance, the
European Digital Advertising Alliance, and the Digital Advertising Alliance of Canada.
Please note you must separately opt out in each browser and on each device.
If you have any questions or concerns regarding your privacy choices or how we handle your
personal data, please do not hesitate to contact us at privacy@madmushroom.gg. You can also
contact the support teams for each platform if you require further assistance managing your
privacy settings.
XI. GENERAL PROVISIONS
A. POLICY UPDATES
We may occasionally update this Policy. When we do, we will revise the “last updated” date at the
bottom of the Policy. If there are material changes to this Policy, we will use reasonable efforts to
notify you either by prominently posting a notice of such changes before they take effect or by
directly sending you a notification.
B. CONTACT US
If you have questions about this Policy, please contact our Data Protection Team at the following address:
Attention: Data Protection Team
Mad Mushroom Media, Inc.
1 Chisholm Trail, Suite 450
Round Rock, TX 78681
United States
Or email us at privacy@madmushroom.gg.
C. CONTACT A DPA
If you have a concern about how we may collect and use data, please contact us.
If you are a California resident, you have the right to file a complaint with the California Attorney
General's office or any other relevant Data Protection Authority (“DPA”) if you believe your data
privacy rights have been violated. We encourage you to contact us first so that we can try to resolve
your concerns. However, you may also contact your local DPA directly. To contact your local DPA,
please refer to the links below:
To contact your local DPA, refer to the links below:
● California - Attorney General of California (https://oag.ca.gov/contact)
● Europe - DPA Directory (https://edpb.europa.eu/about-edpb/about-edpb/members_en)
Where appropriate, your local DPA may also forward the matter to the Department of Commerce or
FTC for consideration.
Last Updated: March 16, 2024
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